BrokersAlly.com Disclosure Policy

Editorial Staffers 

We maintain stringent guidelines on editorial content and conflict of interest prevention. To avoid any appearance that BrokersAlly.com’s reporting is driven by personal interest, BrokersAlly.com does not permit any employees on its editorial staff to individually hold equity positions in individual stocks or products which they write about, though they are permitted to own stock in mutual funds which may hold these stocks or bonds. However, if a staffer writes about a mutual fund in which he or she holds shares, appropriate disclosure is made.

 Board Members and Business Staffers 

To main high standards of professional journalism, restrictions have been placed upon the involvement of board members, business staffers, and outside columnists of BrokersAlly.com, in the editorial content of this online magazine. Board members and business staffers are not permitted to discuss individual stocks with editorial staffers of BrokersAlly.com. Neither board members nor business staffers nor anyone else outside of editorial staff and contributors of BrokersAlly.com are informed of the contents of BrokersAlly.com before stories are posted on this Web site. 

Outside Columnists 

Outside contributing columnists for BrokersAlly.com, including Mr. Thomas Reilly, Mr. Matt Oechsley, Mr. Harry Pappas, and others as indicated in their bylines, may from time to time write about stocks in which they have a position. In such cases, appropriate disclosure is made.

 Strategic Partnerships and Distribution Alliances 

Scherrer Resources, Inc. has entered into strategic partnerships and distribution alliances for its Broker’s Ally application software with several companies including Thomson Financial’s Beta Systems subsidiary (Toronto:TOC), Donaldson, Lufkin & Jenrette Securities Corporation’s Pershing Division (New York:DLJ), Fleet Banc’s US Clearing Subsidiary (NYSE:FBF), and Fiserv, Inc. (NASDAQ:FISV). BrokersAlly.com has a revenue-sharing arrangement with Amazon.com, AOL.com, AmericanExpress, Sothebys.com, BusinessBookReview.com, LoanPage.com, and CarsDirect.com.

Privacy Policy

Our policy regarding the privacy of information collected from this site is defined herein. BrokersAlly.com appreciates your concern about the protection of your personal information online and we take all appropriate measures to maintain that privacy.

Information Tracked and Gathered by BrokersAlly.com

BrokersAlly.com gathers data about users: (a) tracking information which is automatically collected about every visitor to the site, both subscribers and nonsubscribers, and (b) personal information provided by viewers through registration as subscribers and voluntarily on certain screens.

Personalization Tracking Information
Tracking related information includes data consisting of individual personalization tracking information and aggregated tracking information that is gathered automatically using technology described as "cookies". A cookie is the data file containing user’s login information that is written to the user's hard drive by a Web server and used to track the pages visited for the benefit of personalizing the visit. This individual information is used for internal purposes only, such as accessing a user's account information and processing purchases in the Broker’s Ally Store. The information can also be used to aggregate and track our viewership, analyze traffic patterns on our site, and such, so that advertisers who serve ads onto the BrokersAlly.com site may use their own cookies.

Personal Profile Information
Personal information may be gathered in many ways. If a user registers for a free-trial subscription the user is required to provide name and email address and to select a login name and password. When a free-trial subscriber decides to upgrade to a paid subscription we then require a credit card (number, type and expiration date) and billing information to process the transaction. All of this information is generally entered into fields on a secure area of the site. We may require you to enter personal information at other times, for example, when you enter into a contest we may have sponsored or when you purchase products from the Broker’s Ally Store. Wherever we collect personal information, we will make an effort to include a link to this Privacy Policy on that page. 

Contests
BrokersAlly.com sometimes offers contests in which certain information is requested for registration in order to verifying the entrants' identity and to notifying subsequent winners. Entrants may select contest names distinct from their login names. 

 Polling and Surveys

BrokersAlly.com may, from time to time, conduct polls or surveys to gather information for various purposes. At those times we will publish the privacy policy of each specific poll or survey.

Email Updates
Subscribers may receive various email updates that are sent out on a monthly/weekly/daily basis containing selected stories and market information, together with some advertisements and hyperlinks to BrokersAlly.com. Subscribers wishing to be removed from the mailing list can do so at any time by emailing our Customer Service Department at members@BrokersAlly.com or calling (215) 542-5710.

Message Boards
BrokersAlly.com provides message boards for user chat and discussion on various topics. Though any user may read messages posted to the boards, only subscribers are permitted to post on the boards. In order to keep the quality of chat at a high, professional, and accountable level, users may be required to provide additional information such as their full names and any positions they may have in financial products being discussed. 

Use of Various Types of Information

BrokersAlly.com uses information obtained from viewers to enhance the web experience. We do not sell personal information about our viewers or subscribers. Our partners and advertisers require that we provide traffic and demographic information to them in order to better target their messages. This information will not be used to track back to any individual person or entity. 

We reserve the right to modify these policies at anytime without prior notice. Questions regarding our privacy policy should be directed to members@BrokersAlly.com.

Questions or problems regarding this web site should be directed to webmaster@brokersally.com.